![]() West previously teased a Throne reunion back in 2018, but that was filed by most listeners alongside the Drake collaborative LP in the encyclopedia of abandoned Kanye projects. He spends the rest of the verse reiterating the duo's recoupling, folding in a few references to songs throughout Kanye's catalog. "Donda, I'm with your baby when I touch back road Told'em stop all of that red cap, we goin' home Not me with all of these sins, casting stones This might be the return of The Throne" While Kanye does his best Phil Collins, Hov raps in broad strokes, taking a few bars to play to the album's dark-night-of-the-soul themes of redemption and exile, before pricking the ears of exhausted news writers internet-wide: yesterday, the brief verse, well, sorta sounds like it was recorded at 4 p.m. But few verses have ever spoken louder than the benediction delivered by Jay-Z at the close of West's new album Donda, which he premiered at a live listening event in Atlanta's Mercedes Benz Stadium last night (although at press time, the album is still nowhere to be found on streaming services). So, no, partnering with a device company may not be the way to release every album, but when you're Jay-Z and you've got the Holy Grail, it's probably the easiest way to keep it hidden until you're ready for it to be found.Kanye West has always spoken through his guest verses, whether it was the Chicago dues-paying of College Dropout's features, Pusha T's thesis statement on "Runaway," or the clout-flexing Malice verse on Jesus Is King. So this works for him, and Samsung, but it (probably) wouldn't work for, like, A$AP Rocky and HTC. He's one of very few artists for whom there will be a million people who definitely want to hear his new record. He's one of the best MCs in music and thanks to his longevity he's been amassing fans for over 15 years. ![]() Every one of his studio records has gone platinum and he already has a summer tour with the equally-popular Justin Timberlake, who was photographed in the studio with Hov just a few days ago, already planned. ![]() There are very few people besides Jay-Z who can do this (and his wife Beyoncé is probably one of the others). Is this the future of the music industry or a solution to avoiding piracy? Definitely not. The part that is the really important part to focus on here is not 'Oh well it's not going to count for the chart because we're giving them away.' That's fine, but at the end of the day everybody's winning." "It's a win for everybody: Jay-Z, Roc Nation, Samsung, the consumer – everybody's winning here. "This is nothing short of incredible, this is an amazing promotion," Bakula said. Think of it this way: Very few people still remember-or use-Motorola pagers, but they do remember that Hova once asked, in song, that folks " Motorola two-way page me." The dude has staying power. But as Bloomberg Businessweek noted this morning, the deal with Hova is likely more about making somone "remember that Jay-Z exclusives are the kind of thing she can expect to hold over her iPhone-toting friends if she buys the next Galaxy phone." What happens after the exclusive goes live is probably less important. According to WSJ, the app necessary to hear Magna Carta will let users play the record but they won't be able to "share" it until the official release date 72 hours later so that may be the sharing Jay-Z was referring to.
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